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Framework for Marketing Management ペーパーバック – 2011/2/21
英語版
Philip Kotler
(著),
Kevin Lane Keller
(著)
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購入オプションとあわせ買い
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
- 本の長さ360ページ
- 言語英語
- 出版社Prentice Hall
- 発売日2011/2/21
- 寸法19.05 x 1.27 x 22.86 cm
- ISBN-100132539306
- ISBN-13978-0132539302
登録情報
- 出版社 : Prentice Hall; 第5版 (2011/2/21)
- 発売日 : 2011/2/21
- 言語 : 英語
- ペーパーバック : 360ページ
- ISBN-10 : 0132539306
- ISBN-13 : 978-0132539302
- 寸法 : 19.05 x 1.27 x 22.86 cm
- カスタマーレビュー:
他の国からのトップレビュー
Yuting Su
5つ星のうち1.0
One Star
2016年3月10日にカナダでレビュー済みAmazonで購入
not as expected
Rob Kirk
5つ星のうち5.0
Extremely thorough marketing book that is very timely and interesting
2015年8月29日にアメリカ合衆国でレビュー済みAmazonで購入
I've had to buy a few marketing textbooks for college and most of them give too many examples of marketing campaigns and not enough thoroughly researched ideas. Yes, this book is dense and yes, it is not a book you can sit down and read in one sitting. It's chocked full of marketing ideas and I find it funny that people this book boring. Boring? it's a marketing book for college! It wasn't written to be entertaining but it will teach you a lot.
Amazon Customer
5つ星のうち4.0
Easy to understand..
2019年2月7日にインドでレビュー済みAmazonで購入
GOOD
J. Edgar Mihelic, MA, MA, MBA
5つ星のうち3.0
Used for MBA Marketing Class
2014年10月14日にアメリカ合衆国でレビュー済みAmazonで購入
Overall, I didn’t like this text. It is a couple of years old for the fifth edition, so it is a bit dated with regards to blogs and social media
.
The problem isn’t really the content though. The “framework” part of the title is spot-on. The problem is that the framework is all there is. It comes across as a firehose of jargon, and as someone who had never taken a marketing class, it was a little much. (As an aside, is it just me, or is a bunch of marketing just social science poorly understood and badly applied?) The big thing for me is that there were too few examples, so the terms and ideas just became an unceasing flow of one thing after another. No context for the terms made for harder understanding of the concepts.
.
The problem isn’t really the content though. The “framework” part of the title is spot-on. The problem is that the framework is all there is. It comes across as a firehose of jargon, and as someone who had never taken a marketing class, it was a little much. (As an aside, is it just me, or is a bunch of marketing just social science poorly understood and badly applied?) The big thing for me is that there were too few examples, so the terms and ideas just became an unceasing flow of one thing after another. No context for the terms made for harder understanding of the concepts.