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Scenario Planning: A Field Guide to the Future ペーパーバック – 2012/3/27
購入オプションとあわせ買い
Is your business ready for the future?
Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:
- Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business
- Explore the impact of technological advances and the emergence of new competitors to your business
- Examine challenges that are only dimly recognizable as potential problems today
This visual book will help you answer this question: Is my organization ready for every possibility?
- 本の長さ208ページ
- 言語英語
- 出版社Wiley
- 発売日2012/3/27
- 寸法17.27 x 1.27 x 25.15 cm
- ISBN-101118170156
- ISBN-13978-1118170151
商品の説明
著者について
WOODY WADE heads Wade & Co., a management consultancy focused on business foresight, and frequently speaks on the topic of future trends. With an MBA from Harvard Business School, he has more than thirty years of business experience, specifically in international marketing and strategy development. He has worked for two Swiss private banks; served as a member of the executive board of the Geneva-based World Economic Forum; and was the marketing director of the world-renowned Ecole Hôtelière de Lausanne.
登録情報
- 出版社 : Wiley; 第1版 (2012/3/27)
- 発売日 : 2012/3/27
- 言語 : 英語
- ペーパーバック : 208ページ
- ISBN-10 : 1118170156
- ISBN-13 : 978-1118170151
- 寸法 : 17.27 x 1.27 x 25.15 cm
- Amazon 売れ筋ランキング: - 256,209位洋書 (洋書の売れ筋ランキングを見る)
- - 74位Risk Management
- - 881位Environmental Economics
- - 1,167位Systems & Planning
- カスタマーレビュー:
著者について
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Probablement bien - voire très bien - pour les débutants ou pour les personnes à la recherche d'un ouvrage de vulgarisation.
Pour des considérations plus fouillées, je recommanderais plutôt "Scenario Planning: The Link Between Future and..." offrant, à mon sens, plus de profondeur, plus de concret (outils) et plus structuré.
However, in my view its ultimate value is its clarity. First, its step-by-step description of how to implement a scenario planning process is very helpful and would give beginners enough confidence to try it. Second, it provides clear and convincing argumentation for WHY an organisation should think in terms of scenarios. If you are the head of a company and read Wade's reasoning for introducing this way of thinking/planning into your firm, you would be hard-pressed to find any decent arguments for ignoring the technique and simply pressing ahead with the forecasts that you believe (or hope?) will turn out to be right. Scenario planning is about visualising the future so you are not taken by surprise when things turn out the way they do. After reading Wade's book, you will surely realise that by NOT introducing scenario thinking into your company, you are practically condemning it to exactly that fate: being taken by surprise.
So if you are responsible for your organisation's long-term viability, this is the best overview and "how-to" primer out there. Start here... it is a quick and even light-hearted read... and then you can "graduate" to the boring academic tomes if you are so inclined.
However, in my view its ultimate value is its clarity. First, its step-by-step description of how to implement a scenario planning process is very helpful and would give beginners enough confidence to try it. Second, it provides clear and convincing argumentation for WHY an organisation should think in terms of scenarios. If you are the head of a company and read Wade's reasoning for introducing this way of thinking/planning into your firm, you would be hard-pressed to find any decent arguments for ignoring the technique and simply pressing ahead with the forecasts that you believe (or hope?) will turn out to be right. Scenario planning is about visualising the future so you are not taken by surprise when things turn out the way they do. After reading Wade's book, you will surely realise that by NOT introducing scenario thinking into your company, you are practically condemning it to exactly that fate: being taken by surprise.
So if you are responsible for your organisation's long-term viability, this is the best overview and "how-to" primer out there. Start here... it is a quick and even light-hearted read... and then you can "graduate" to the boring academic tomes if you are so inclined.
It was like the first part was interesting and useful. The book then jumped to all the examples but it didn't give detail in for example, imagining for your own project, life or case. A walkthrough would make a big difference (Because it already described the 10 steps, it is logical if something like that is provided).
Otherwise, the book is a good read, especially the first part. For the second pot, you can skip whatever example and read what's interesting to you.