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Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World ハードカバー – 2013/8/19
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Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms.
Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet.
Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone.
With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.
- 本の長さ208ページ
- 言語英語
- 出版社Wiley
- 発売日2013/8/19
- 寸法15.75 x 2.29 x 23.11 cm
- ISBN-101118656660
- ISBN-13978-1118656662
商品の説明
著者について
Stefan Niemeier is a Director of McKinsey & Company and leads its European "Technology in Retail" group. He has advised retailers around the globe and across many retail sub-sectors. Stefan holds a PhD in Economics and a Master in Business Administration.
Andrea Zocchi is a Director of McKinsey & Company where he leads the Consumer Practice in Southern Europe. Andrea is also an adjunct professor at IMT - Institute for Advanced Studies - in Lucca (Italy), where he holds a course on advanced problem-solving techniques for PhD students. Andrea holds a degree in Mechanical Engineering and prior to joining McKinsey, he worked for Hewlett Packard Italy.
Marco Catena is an Associate Principal of McKinsey & Company. He works with retail and mobile telecommunications players on commercial and performance transformation topics. Marco holds a PhD in Industrial Management and a Degree in Management Engineering.
登録情報
- 出版社 : Wiley; 第1版 (2013/8/19)
- 発売日 : 2013/8/19
- 言語 : 英語
- ハードカバー : 208ページ
- ISBN-10 : 1118656660
- ISBN-13 : 978-1118656662
- 寸法 : 15.75 x 2.29 x 23.11 cm
- カスタマーレビュー:
著者について
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Seems like author is out to make a quick buck.
I can only conclude that the authors thought that this would be a quick and low effort way to get themselves published, and establish themselves as thought-leaders in online retail. Such as self-serving purpose has failed and created a very poor book.
Starting with the history of merchants and stores, it takes us from early traders through grocers and up to hypermarkets and online sales. However, we then move onto statements like "technology has long played a pivotal role in landing", explanations of the roles of bar codes and stock control, and that customers are using smartphones to shop with. We read about the "internet of things" and cloud computing, neither of which are especially new concepts or technologies.
The book progresses to discuss how social media can improve or destroy a retailer's reputation, how customers view products in retail stores before completing online, and talks about the balance between price and convenience.
Nothing earth-shattering here, nothing anybody who reads business newspapers will be surprised by, and, if you needed to know that successful large change projects will require CEO involvement, you shouldn't be managing them.