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Dan Schawbel
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Me 2.0: Build a Powerful Brand to Achieve Career Success ペーパーバック – 2009/3/31

英語版 Dan Schawbel (著)
5つ星のうち4.1 40
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Me 2.0, Revised and Updated Edition
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The handbook for surviving and thriving in the digital age. Highlights include:

-An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.

-Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.

-A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).

-Proven advice on branding from leading industry experts.

-Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.

-Strategies for creating an online and offline presence for career protection and self-promotion.

Previous page
  1. 本の長さ
    256ページ
  2. 言語
    英語
  3. 出版社
    Kaplan Publishing
  4. 発売日
    2009/3/31
  5. 寸法
    15.24 x 1.78 x 22.86 cm
  6. ISBN-10
    1427798206
  7. ISBN-13
    978-1427798206
  8. すべての詳細を表示
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商品の説明

著者について

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

登録情報

  • 出版社 ‏ : ‎ Kaplan Publishing; Original版 (2009/3/31)
  • 発売日 ‏ : ‎ 2009/3/31
  • 言語 ‏ : ‎ 英語
  • ペーパーバック ‏ : ‎ 256ページ
  • ISBN-10 ‏ : ‎ 1427798206
  • ISBN-13 ‏ : ‎ 978-1427798206
  • 寸法 ‏ : ‎ 15.24 x 1.78 x 22.86 cm
  • カスタマーレビュー:
    5つ星のうち4.1 40

著者について

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Dan Schawbel

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Alexandra Wood
5つ星のうち5.0 good for beginners
2015年9月26日に英国でレビュー済み
Amazonで購入
Ideal for those at the starting point but helpful reminders when you're fully in your stride too. A nice, easy to read book.
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Brian Prascher
5つ星のうち4.0 Not for Gen Y readers.
2010年8月30日にアメリカ合衆国でレビュー済み
Amazonで購入
Author Dan Schawbel does a great job introducing his (novice) readers to Web 2.0 and its larger implications on traditional marketing, advertising, and getting a job. Schawbel outlines a series of steps to take in order to take advantage of Web 2.0's features in order to build one's personal brand, a self-marketing package including an engaging web presence, a large contact of networks, and self confidence. Schawbel particularly advocates social networking and blogging as key to success and provides many insightful discussions on how to start, maintain, and advertise one's self through these popular Internet vehicles and provides many success stories, quotes from experts and benefactors, and confidence-boosting in between discussions. These points make the book a valuable start point.

The book, however, is not for amateurs or experts in the fields of marketing, advertising, social media, blogging, etc. Most Gen-Y'ers are fully aware of the power of social networking (although perhaps naive to its potential impact on their careers) and blogging since they were born into the Internet Age. I got less than I expected as a Gen-Y'er out of Me 2.0, but did take away some valuable suggestions for bolstering my web presence, which, coupled with the ease of reading, is why I gave this book a 4/5 rating.

I applaude Schawbel's efforts in personal branding -- he clearly is enthusiastic about his field and continues to stay ahead of the curve in terms of how Internet technology can benefit individuals in their career success.
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diana
5つ星のうち5.0 Ok
2018年8月19日に英国でレビュー済み
Amazonで購入
Great
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Tony Faustino
5つ星のうち5.0 Why Studying Me 2.0 Can Reinvent the Career of a 40-Something Working Professional
2009年8月14日にアメリカ合衆国でレビュー済み
Amazonで購入
I purchased Dan Schawbel's book, Me 2.0, in Spring 2009. Since that time, I've diligently studied and implemented Dan's advice particularly in creating and promoting a personal blog. Dan is the lead author and founder of the Personal Branding Blog and Personal Branding Magazine. He's a nationally recognized expert, and I avidly read his blog for helpful insights relating to online personal brand management. Dan also has a number of talented, contributing authors to the Personal Branding Blog such as Chad Levitt and Jun Loayza whose articles I regularly study.

Me 2.0's target audience is the Generation Y demographic. The book provides excellent guidance on interview preparation, interviewing skills, and professional networking that I wish someone would have shared with me 20+ years ago. Young undergraduates and graduates competing in today's job market should heed Dan's guidance. These two Wall Street Journal articles provide sobering evidence: With Jobs Scarce, Age Becomes an Issue: More Young Workers are at Risk of Layoffs as Employers Grow Wary of Letting Older Employees Go and The Curse of the Class of 2009: For College Graduates Lucky Enough to Get Work this Year, Low Wages are Likely to Haunt Them for a Decade or More.

Furthermore, 40-Something Working Professionals (like me) can tremendously benefit from Me 2.0's advice on online personal branding. According to Me 2.0, effectively creating and promoting a blog are foundation principles in successful online personal branding. Until I started studying Me 2.0 and Dan Schawbel's free eBook, Blogging Your Brand: A Complete Guide to Your Success, I had no idea about "the basics" and overall commitment required to effectively create, optimize, promote, and maintain a blog. These two resources educated me on purposefully:

* Positioning my knowledge about a subject I'm passionate about (e.g., social media strategy)
* Establishing my personal brand online (as evidenced by Google Search Engine Page Results / SERPs on my name)
* Optimizing and promoting my blog via search engine marketing and by commenting on other bloggers' blogs
* Evaluating and selecting a blog hosting service such as TypePad or WordPress
* Claiming my blog on [...] (and other relevant steps to "owning" my online identity)

I've been executing Me 2.0's lessons in professionally branding myself as an inbound marketer and social media / digital marketing advocate. In addition, writing my Social Media Reinvention Blog and earning the Inbound Marketing Certified Professional designation are cornerstones of this branding strategy. The online publication of my new blog, catalog of comments on other blogs, and tweets on Twitter will credibly present my personal wherewithal and knowledge in a Web 2.0 world.

Studying and implementing Me 2.0's lessons provided me the "hands-on guidance" I required to purposefully build and shape that knowledge.
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Sean P. Harry
5つ星のうち3.0 Insights are good but the book is unreadable
2009年12月20日にアメリカ合衆国でレビュー済み
Amazonで購入
I appreciate what Dan does in this book. I think his insights are good. He is bringing the topic of personal branding to a new generation -- Gen Y. He uses some good, solid information to back up his claim. Dan clearly gets it in regards to bringing the concept of product branding to one's personal and professional life. In that way, the book is good.

However, the book is so poorly written that I had to put it down. In my opinion it's un-readable. I'd stick with his blog, which is much clearer to understand.

"Personal Brand Guru" -- well, I'm not sure about that. Tom Peters is the personal brand guru. Dan is simply a guy who understands branding and marketing and is able to share his insights with his generation. What Schawbel DOES understand is how to get his foot in the door to get some press and then how to leverage that to get more press. We could all learn something from him in this regard.

Sean Harry
Author,  Career Crossroads
Career Management Solutions of Oregon
6人のお客様がこれが役に立ったと考えています
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