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Being Direct: Making Advertising Pay ペーパーバック – 1998/6/1
英語版
Lester Wunderman
(著)
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購入オプションとあわせ買い
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
- 本の長さ336ページ
- 言語英語
- 出版社Adams Media Corp
- 発売日1998/6/1
- 寸法13.97 x 2.54 x 22.23 cm
- ISBN-101558508341
- ISBN-13978-1558508347
商品の説明
著者について
Lester Wunderman is Chairman of Wunderman Cato Johnson, Senior Advisor to the board of directors of Young & Rubicam, and Director of Dentsu Wunderman Direct in Japan. Mr. Wunderman has received countless awards for his marketing innovations and has been named to the Direct Marketing Association's Hall of Fame. He has served as Director of the American Association of Advertising Agencies and of the Advertising Council.
登録情報
- 出版社 : Adams Media Corp (1998/6/1)
- 発売日 : 1998/6/1
- 言語 : 英語
- ペーパーバック : 336ページ
- ISBN-10 : 1558508341
- ISBN-13 : 978-1558508347
- 寸法 : 13.97 x 2.54 x 22.23 cm
- カスタマーレビュー:
著者について
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他の国からのトップレビュー
JOHN LINN FORBIS
5つ星のうち5.0
Being Direct Winning Processes
2022年4月6日にアメリカ合衆国でレビュー済みAmazonで購入
Ecellent Review of Direct Marketing Winning Processes
Paolo
5つ星のうち5.0
da leggere assolutamente
2017年2月1日にイタリアでレビュー済みAmazonで購入
è arrivato prima del previsto, usato ma in condizioni eccellenti.
testo consigliato e, per certi versi, emozionante.
non è un testo tecnico, racconta in forma discorsiva l'approccio al direct marketing sul campo
testo consigliato e, per certi versi, emozionante.
non è un testo tecnico, racconta in forma discorsiva l'approccio al direct marketing sul campo
Jerry Shereshewsky
5つ星のうち5.0
For every marketer
2012年9月6日にアメリカ合衆国でレビュー済みAmazonで購入
I have had the pleasure and honor of knowing and working with Lester Wunderman and still found this book informative adv full of new ideas. I can't imagine the impact on a relative newcomer to the field. It's absolutely brilliant. I can guarantee you at least five new ideas for your business.
William Lee
5つ星のうち4.0
Direct and To The Point
2013年4月25日にアメリカ合衆国でレビュー済みAmazonで購入
Mr. Wasserman's ideas and opinions about interactivity in advertising and the idea of Permission Marketing preceded the changing marketing environment we see now by about 20 years. His book covers a lot of valuable tips and tools and reasons why in an easy to read style. Everything we do is about direct marketing, and everyone does it: teachers with students; husbands to wives (usually not the other way around); parents to children. Whether you want to communicate an idea or sell or promote a product or service, this book can help.
Charles Black
5つ星のうち5.0
marketing. Opens up the mind
2020年1月20日にアメリカ合衆国でレビュー済みAmazonで購入
Liked autobiography chapters and how he came up with amazing creative ideas regarding marjeting.