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Inside Steve's Brain ハードカバー – 2008/4/17
英語版
Leander Kahney
(著)
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購入オプションとあわせ買い
Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.
It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsnot his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them.
He’s a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
He’s a Buddhist and anti-materialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flawsnarcissism, perfectionism, the desire for total controlto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsnot his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them.
He’s a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
He’s a Buddhist and anti-materialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flawsnarcissism, perfectionism, the desire for total controlto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
- 本の長さ304ページ
- 言語英語
- 出版社Portfolio Hardcover
- 発売日2008/4/17
- 対象読者年齢18 歳以上
- 寸法13.67 x 2.79 x 18.64 cm
- ISBN-101591841984
- ISBN-13978-1591841982
商品の説明
レビュー
Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs s prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn t penetrate the Mac man s psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs s management style and its impact on Apple will not be left wanting.
--Publisher s Weekly(Apr.)
--Publisher s Weekly(Apr.)
著者について
Leander Kahney is the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.
登録情報
- 出版社 : Portfolio Hardcover (2008/4/17)
- 発売日 : 2008/4/17
- 言語 : 英語
- ハードカバー : 304ページ
- ISBN-10 : 1591841984
- ISBN-13 : 978-1591841982
- 対象読者年齢 : 18 歳以上
- 寸法 : 13.67 x 2.79 x 18.64 cm
- Amazon 売れ筋ランキング: - 415,822位洋書 (洋書の売れ筋ランキングを見る)
- カスタマーレビュー:
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トップレビュー
上位レビュー、対象国: 日本
レビューのフィルタリング中に問題が発生しました。後でもう一度試してください。
2009年6月29日に日本でレビュー済み
Amazonで購入
アップルやジョブズのエピソードで有名なものを知っていれば、英語がそれほど得意でなくても十分に読めます。字も大きく難しい単語もあまり出てこなかったように思います。日本語訳もありますが、何か原書で読んでみたいという人にはお薦めです。
2009年11月10日に日本でレビュー済み
Amazonで購入
Appleの製品はなぜ人々の心を惹きつけるのか?Jobsは本当にワンマンなのか?等々の疑問を持つ方にお奨めの本だ。Jobsの考え方には他社が実施できない本質的な違いがある。Jobsの人の集め方には経営者だからこそできる特徴がある。
重厚長大の商品企画に走るが、相変わらず商品は売れない。でも、消費者に受け入れられる商品を出したい。さらに自分が属する組織を活性化したいと考えるなら、読んでおいて損はない一冊だ。
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他の国からのトップレビュー
filipe maciel
5つ星のうち5.0
great book. jobs ha changed our world completely today
2022年5月7日にブラジルでレビュー済みAmazonで購入
Many insights and learning. Despite being written in 2007, there is still a lot to learn with the way he developed Apple.
Mike Atfield
5つ星のうち5.0
Really interesting read!
2020年5月24日に英国でレビュー済みAmazonで購入
Very good insight into how Steve perceived the future of Apple and gathered all the brilliant people around him to bring it to fruition, really great book!
W. Wu
5つ星のうち5.0
Excellent book and inspiring
2015年4月26日にカナダでレビュー済みAmazonで購入
I am not a Steve Job fan. But I do admire his determination to strive for excellence. The book offers insights into how he carried out that personal belief in apple's day to day operations. It is also a great testament that people are the greatest assets. If only more companies are run following the same principles; not only there will be more great companies but also more fulfilled employees.
RFOG
5つ星のうち3.0
Un poco pro-Jobs, pero se deja leer bastante bien
2014年10月8日にスペインでレビュー済みAmazonで購入
Pese a todo el bombo y platillo hacia Jobs y "su realidad", el libro contiene temas todavía interesantes pese a tener unos años ya (el libro se escribió en vida de Jobs).
Adriano Gatti
5つ星のうち5.0
+++ ottimo venditore
2014年9月22日にイタリアでレビュー済みAmazonで購入
ottimo venditore, veloce e preciso, libro in ottime condizioni, ricevuto nei tempi previsti. Consiglio questo venditore per la sua seretà