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How to Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living As a Musician ハードカバー – 2016/12/20

4.7 5つ星のうち4.7 365個の評価

Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned.How to Make It in the New Music BusinessBuild a grass-roots fan base—and understand the modern fanBook a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable showBecome popular on YouTube, Spotify and SoundCloudGet songs placed in film and televisionEarn royalties you didn’t know existed and reach your crowdfunding goalsMusicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.How to Make It in the New Music Business

商品の説明

レビュー

"This is the single best book on the current music business. An absolute must-read for every musician." -- Derek Sivers, Sivers.org, founder of CD Baby "Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period." -- Peter Hollens, 150+ million YouTube views "There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career." -- Paul Resnikoff, publisher, Digital Music News "There are a lot of books that attempt to describe how to make and do 'it' in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very 'it' he writes about. Reading Ari's book teaches you what the music industry actually is, not what others think it should be." -- Jeff Price, founder of TuneCore, Audiam "No one has ever laid out a roadmap to a successful music career in today's world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book." -- Andrew Leib, artist manager "Ari Herstand tackles the complexities of the music business in a way that any indie artist or songwriter can understand. He's got deep sympathy for music creators who want to make a living from their art-and a ton of practical advice on how to do it." -- Etan Rosenbloom, director and deputy editor, Marketing & Communications, ASCAP "At a time when everyone is complaining about how the music industry is not supporting artists, Ari offers hope in the form of practical, usable advice. I know that his DIY-with-a-team approach works, because he, like hundreds of others who follow a similar path, are living their dreams as working musicians." -- Bruce Houghton, Skyline Music/Hypebot.com "Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists. Couldn't recommend this book highly enough." -- Dave Cool, director of Artist & Industry Outreach, Bandzoogle "Ari is the first person I turn to for advice on anything music business related. It's especially wonderful because his advice is coming from a place of actual experience. He's living it." -- vox, chart-topping artist

著者について

Ari Herstand is a musician who has been featured in countless TV shows, commercials, and films. He is the CEO of the music business education company Ari’s Take and the host of the Webby Award–winning podcast New Music Business. He currently fronts the funk band Brassroots District.

登録情報

  • 出版社 ‏ : ‎ Liveright Pub Corp (2016/12/20)
  • 発売日 ‏ : ‎ 2016/12/20
  • 言語 ‏ : ‎ 英語
  • ハードカバー ‏ : ‎ 457ページ
  • ISBN-10 ‏ : ‎ 1631491504
  • ISBN-13 ‏ : ‎ 978-1631491504
  • 寸法 ‏ : ‎ 18.8 x 3.81 x 24.38 cm
  • カスタマーレビュー:
    4.7 5つ星のうち4.7 365個の評価

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  • Mark K.
    5つ星のうち5.0 Timeless Advice for Starting a Music Career
    2025年1月21日にアメリカ合衆国でレビュー済み
    Amazonで購入
    This book is a fantastic resource for anyone looking to start a career in music. Even though some parts are slightly outdated, the core concepts and advice still hold up and can easily be applied to today’s music industry.

    What I appreciated most about this book is how it breaks down the complexities of the music business into clear, actionable steps. It offers practical tips on everything from building a loyal fan base to managing your career independently, all presented in a relatable and encouraging way.

    If you’re an aspiring musician or someone trying to navigate the music industry, this book is a great place to start. It’s a timeless guide that remains relevant for those who want to build a sustainable career doing what they love.
  • Joe Snow
    5つ星のうち5.0 An excellent, easy read with great ideas for any musician ...
    2018年8月21日に英国でレビュー済み
    Amazonで購入
    An excellent, easy read with great ideas for any musician starting out or a little further on their way. Ari writes enthusiastically, but there is some emphasis on USA ways of working and how some US cities work in a way that is unique to them. By the end of the book, I felt like throwing some money at him, even though I'm not into his style of music.
  • Bellini Mirino
    5つ星のうち5.0 Thanks Mr Ari
    2017年11月30日にイタリアでレビュー済み
    Amazonで購入
    This opens a world you have to know if you want to make music and live with it!
    5 star
  • Peter Richard Nelson
    5つ星のうち5.0 If you are serious about music ... read this book and take notes!
    2016年12月30日にカナダでレビュー済み
    Amazonで購入
    Ok... I listened to Ari in an interview with Cathy Heller and really liked what he had to say. I got the book and started reading it yesterday. Right now I am on about page 100 and have learned so much !@#$%^&*(. I am an older musician with a studio and ready to retire from my day gig to do more of what I love (music). I have read a lot of books in my time and can honestly say this book is invaluable. If you are serious about getting paid for your music .... this book is a must.

    I don't know this guy but I like him and feel he is the real deal.
  • EF
    5つ星のうち5.0 Clear and practical
    2019年2月4日にカナダでレビュー済み
    Amazonで購入
    This book provides excellent analysis, comprehensive application, and practical how-to advice. The positive, optimistic attitude throughout offers the hope that discipline and hard work can result in success. I recommend this book highly.