Excellent book. Toscani's work is impressive, a very good review of tho most renown social advertising ever. I asked for a used copy. I was wrong. My copy is not a used one, but a reject. That's not the same thing.

レビューを日本語に翻訳する

FrizzText - Didi van Frits

the role of photography in modern civilization ...

2005年12月10日にドイツでレビュー済み

Amazonで購入

This bleeds smeared T-shirt and the military trousers of the soldier Marinko Gagro, killed in the Bosnia war, was sent in a carton by his father to the Benetton photographer Oliviero Toscani, but this photo (1994) was rejected by the Los Angeles Times because of "the force contained in it" -- but it was used in Rome for anti-war-demonstrations. The photo of a white baby in front of a black mother's chest (1989) helped the promoters of the anti apartheid movement in South Africa, but nevertheless, in the USA it produced rage. A fresh born baby, still a little bloody and with umbilical cord (1991), caused indignation in Palermo; the mayor pulped the posters; Oliviero Toscani, the Benetton photographer, commented: "The picture of a newborn child represents undoubtedly a provocation in a town in which the mafia kills people daily." 1992: an African soldier with a rehung machine-gun keeps a human thigh bone on the back like an officer staff. In an accompanying press conference in London the journalists rage, Toscani wants to accuse subtly and cynically the Africans of still eating human flesh like cannibals. No, Toscani answers, this photo points "like a black soldier can take on the same pose of the former British colonial officers in Africa exactly, because abuse of power also rubs off on the suppressed before." The London journalists with indignation screemed down the Photographer Toscani and his sponsor Luciano Benetton. Is Toscani too clever for the European press? After one (for him informative) comparison tour to Madrid and Amsterdam, Prague and Budapest, Frankfurt and Vienna, New York (in the Public Library) and Paris, Naples and Zurich -- he and Luciano Benetton reached Tokyo. Toscani résumé: "The Japanese want to understand. They listen. They analyse. They include everything in theirselves. Such an attitude is too frequently missing in the Europe of the spell curses and the small puffed-up cocks." My résumé: I have never read a more instructive book than this one about the role of photography in the modern civilization ...

3人のお客様がこれが役に立ったと考えています

レビューを日本語に翻訳する

レビューをすべて見る

Amazon Advertising 商品の露出でお客様の関心と反応を引き出す	Audible（オーディブル）「聴く」読書会員なら聴き放題	アマゾンウェブサービス（AWS）クラウドコンピューティングサービス	Amazonアウトレット訳あり商品をお手頃価格で販売

Amazonビジネス（法人購買）請求書払い法人価格・数量割引	AmazonGlobal 65か国/地域以上への海外配送がより簡単に	Shopbop 世界中の厳選されたファッションアイテム

著者をフォロー

United Colors: The Benetton Campaigns ハードカバー – 2002/4/8

登録情報

著者について

Lorella Pagnucco Salvemini

カスタマーレビュー

この商品をレビュー

上位レビュー、対象国： 日本

他の国からのトップレビュー

上位レビュー、対象国：日本