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何か問題が発生しました。後で再度リクエストしてください。

Rem Koolhaas: Projects For Prada Part 1 (Rem Koolhaas, OMA/AMO: Projects for Prada) ペーパーバック – 2001/1/1

5.0 5つ星のうち5.0 7個の評価

In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S,M,L,XL and Mutations. In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.

商品の説明

著者について

Rem Koolhaas was born in Rotterdam in 1944. In 1975 he founded the Office for Metropolitan Architecture (OMA), which has become one of today's most renowned and radical architecture firms, and the winner of several international awards, including the Pritzker Architecture Prize 2000. He is the author of "Delirious New York: A Retroactive Manifesto for Mahattan" and "S,M,L,XL". As a professor of architecture and urban design at Harvard University, Koolhaas has been an instrumental director of "Project on the City", an ongoing analysis of contemporary urban landscapes, part of which was published in the recent book "Mutations".

登録情報

  • 出版社 ‏ : ‎ Fondazione Prada (2001/1/1)
  • 発売日 ‏ : ‎ 2001/1/1
  • 言語 ‏ : ‎ 英語
  • ペーパーバック ‏ : ‎ 600ページ
  • ISBN-10 ‏ : ‎ 8887029180
  • ISBN-13 ‏ : ‎ 978-8887029185
  • 寸法 ‏ : ‎ 16.51 x 4.45 x 21.59 cm
  • カスタマーレビュー:
    5.0 5つ星のうち5.0 7個の評価

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Rem Koolhaas
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他のお客様にも意見を伝えましょう

上位レビュー、対象国: 日本

2004年8月19日に日本でレビュー済み
Amazonで購入
表紙に書かれた文字はプラダとは読まない。完全にremの独壇場である。
2003年9月2日に日本でレビュー済み
Amazonで購入
本のタイトルだけ見ると「プラダ」のデザイン関連の印象を受けますが、この本は、内容を読むというのではなく、本のレイアウトや、随所に現れるグラフィックを見るという感じにではないでしょうか?
印刷関係やweb関係の仕事の方には、大変参考になる本だと思います。
1人のお客様がこれが役に立ったと考えています
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2001年9月19日に日本でレビュー済み
 またまた、分厚い本の登場である。以前、同じ著者クールハースからでた、「S.M.L.XL」「Mutations」から続く、今までの建築の本、さらには本そのものの概念から突き出た、オブジェのような本がでた。そして今回はファッションブランド「PRADA」とのコラボレーションで、ニューショップのコンセプト本である。
 内容は建物のデザインからショップのサービスまで、大袈裟にいえばこれ一冊でブランドを起こせるかのようなものである。しかし決してマニュアル本のようではなく、ビジュアル本として、さらにはインテリアとして置きたくなるような完成品。
 また、PART1とあるように、PART2はいつ出るのかと、楽しみがどんどん増えていく本である。
9人のお客様がこれが役に立ったと考えています
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他の国からのトップレビュー

すべてのレビューを日本語に翻訳
M.
5つ星のうち5.0 The Future, in the Past!
2024年3月1日にアメリカ合衆国でレビュー済み
Amazonで購入
It appears that all the reviews on Amazon for this book are from around the time of the book's publishing in 2001. This is a shame as the contents of this book are likely to have heightened relevance in the near future. I thought it was thus necessary to leave a more recent review, 23 years after the book's publishing and with a retrospective view of Prada during that time.

This book answers the following question: what happens when you let the most pretentious people in the room burn through as much money as they can to create whatever they want. The Prada team gave AMO a simple prompt—(re)design shopping—and unlimited resources to generate answers. What follows in the pages of P for P is a survey of what Koolhaas and his team came up with.

Koolhaas' question is simple and drives the contents of the book: in a world where every place and thing is now commercial and 'shoppable' , how do you distinguish and sanctify luxury shopping? It's a simple enough question but one whose answer remains elusive. You need to expand, but expansion means familiarity and that means diffusion, which you want to avoid. You need uniqueness, but a complete atomization would render uniformity impossible, which you want to avoid. How do you balance the chief necessity to make money with a distance from common commerciality. It is tensions like these which drive the problems and solutions of Koolhaas for Prada.

Sometimes the solutions Koolhaas proposes are quite lame. For example, for all his waxing poetic about the concept of an Inventory Database, it essentially boiled down to: Prada should work with a company that does inventory databasing (at least he provides the name of one). Other times, his solutions are so out there that it is immediately obvious even Koolhaas knows what he is proposing will never be considered. However, it is between these two extremes where the 'pragmatic material' lay. Prada's RFID, for example, have become ubiquitous for the brand, or as much so as a tag can be. And while not utilized in all the extravagant ways proposed by Koolhaas, his intentions still come through all these years later. Koolhaas' ideas regarding Prada displays (especially his concept for the Prada Triptych) came to fruition and exist today in Prada's New York and Tokyo epicenters. And there are many ideas, such as those regarding Prada friend or Prada closet, which are now well within the scope of possibility for Prada and could easily be made a reality.

In a recent article in Wallpaper magazine, it was mentioned that there is an entire team at OMA/AMO just dedicated to Prada projects. Many inside OMA/AMO will tell you that Prada is their cash cow. It is easy to see why, few other companies are as willing as Prada to dump unlimited money into projects and collaborations with firms like OMA/AMO and 2x4. (Would 2x4 exist today had it not been for Prada?) To the degree that other fashion houses have also begun to do so, it is mainly because they are learning from Prada (a bold statement, I know, but it is one I wholly believe).

Koolhaas, like any designer, had no foresight into which proposals would work and which would fail. Even still, his scorecard for P for P looks pretty good. It is readily apparent that luxury shopping is quickly moving along the lines he proposed in this book. This is why, even 23 years later, this book still reads like a window into what is to come.
Gaetano Giordano
5つ星のうち5.0 Un must!
2013年9月15日にイタリアでレビュー済み
Amazonで購入
Libro di grande importanza tra le pubblicazioni dello studio OMA, che tratta in maniera approfondita il lavoro sui negozi Prada progettati da Rem Koolhaas e il suo studio. Un must per chiunque studi architettura, e senza dubbio per chi si occupa di moda.
1人のお客様がこれが役に立ったと考えています
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B. Lauer
5つ星のうち5.0 What can Prada be?
2002年5月10日にアメリカ合衆国でレビュー済み
Amazonで購入
The other review here is quite good and explains the book quite nicely, so I will try not to be redundant. But I really found this book brilliant from a retail sales standpoint. I once had a professor of music history ask the question, "what can music be?", and this book asks the similar question of "what can shopping be?" Much credit has to be given to Prada for their investment of time and money into projects that really stretch the boundaries of the luxury shopping experience (and thanks to Rem Koolhaas and OMA/AMO for their incredible designs). And to prove that all these concepts are not merely theorized ideas neatly bound in a book, you simply need walk into the Prada SoHo 'Epicenter' store to see what it's all about.
4人のお客様がこれが役に立ったと考えています
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