I first heard this music on a PBS radio show that was highlighting the best unheard music from 2005. The person bringing this music selects the music for the TV show The OC and plans to use one of these songs on the show (I can't remember which one). The guy that started the band is of Indian descent and growing up was mainly exposed to ethnic Indian music and only later heard popular US music, I think this may account for the unique sound. I really like it.