Because it was exactly what it was supposed to be. A strap for the Ricoh GR I had recently bought. You need to have your thinking cap on when it comes to attaching it - the secret is to take it apart first, i.e. into two pieces. Then do each side separately and then put the two ends back together again.
there isn't much choices for my ricoh gr digital 2, so i decided to just settle for this. it doesn't look any special or nice from this photo. but when i received it, it is surprisingly great looking and of very good quality.