Eye Tracking the User Experience: A Practical Guide to Research

Eye Tracking the User Experience: A Practical Guide to Research
  • Aga Bojko
  • Rosenfeld Media - Kindle版 - 2013/12/12
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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience?the first how-to book about eye tracking for UX practitioners?offers step-by-step advice on how to plan, prepare, and conduct eye trackin...

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