The Content Trap: A Strategist's Guide to Digital Change

The Content Trap: A Strategist's Guide to Digital Change
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“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”?Ariel Emanuel, co-CEO, WME | IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivit...

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