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Tim Wu

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The Attention Merchants: The Epic Scramble to Get Inside Our Heads (English Edition) Kindle版

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

"Dazzling." —Financial Times

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.

Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.

Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

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417ページ
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Vintage
発売日

2016/10/18
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5378 KB
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In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention. -- Nicholas Carr, author of THE SHALLOWS

I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, [it] is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it. -- Amy Chua, Yale Law Professor and author of BATTLE HYMN OF THE TIGER MOTHER

A profoundly important book... Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril. -- James Gleick, author of TIME TRAVEL: A HISTORY

Illuminating ― New York Review of Books

The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents.

-- Cory Doctorow, BOING BOING

[A] startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention ― New Republic

Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows. ― Kirkus

'Wu writes about the uglier consequences of our great migration to the web with the bruised zeal of an ex-millenarian.' ― The Times

'Wu is much better than most, partly because he is a sceptic, but mainly because he has narrative flair and an eye for the most telling examples.' ― The Sunday Times

著者について

TIM WU is an author, policy advocate, and professor at Columbia University, best known for coining the term "net neutrality." In 2006, Scientific American named him one of 50 leaders in science and technology; in 2007, 01238 magazine listed him as one of Harvard's 100 most influential graduates; in 2013, National Law Journal included him in "America's 100 Most Influential Lawyers"; and in 2014 and 2015, he was named to the "Politico 50." He formerly wrote for Slate, where he won the Lowell Thomas Gold medal for Travel Journalism, and is a contributing writer for The New Yorker. In 2015, he was appointed to the Executive Staff of the Office of New York State Attorney General Eric Schneiderman as a senior enforcement counsel and special adviser.

From the Hardcover edition.

登録情報

ASIN ‏ : ‎ B01AEPSWB4
出版社 ‏ : ‎ Vintage (2016/10/18)
発売日 ‏ : ‎ 2016/10/18
言語 ‏ : ‎ 英語
ファイルサイズ ‏ : ‎ 5378 KB
Text-to-Speech（テキスト読み上げ機能） ‏ : ‎ 有効
X-Ray ‏ : ‎ 有効
Word Wise ‏ : ‎ 有効
付箋メモ ‏ : ‎ Kindle Scribeで
本の長さ ‏ : ‎ 417ページ

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- - 123位Biography & History (Kindleストア)
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- - 232位Marketing & Consumer Behavior

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Cada pagina tiene un ancho diferente, por lo que es dificultoso pasar páginas.

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Great book! Excelent work on how our society's attention is kept and sold as a commodity!

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Je ne peux pas faire assez de compliments sur ce livre. Quelle écriture, passionnante, basée sur des histoires captivantes. Quelle analyse fine et percutante de la montée en puissance des marchands d'attention. Un régal (glaçant, libérateur) à lire d'urgence!

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Randy Mayeux

The Battle for our Eyeballs - This Book helps us understand the stakes

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Ed Savage, a high-caliber organizational development professional, and a colleague of his, developed the “Rule of Seventeen.” Their rule is: it takes seventeen repetitions for a message to sink in. I thought of this as I worked through The Attention Merchants by Tim Wu; especially in the section of the book that gave the British precursor to, and then the practice of, Nazi propaganda. The simple message: the more fully a messenger can smother an audience with a message, the more fully the message sinks in.

Why is this book worth our time? I have three answers:
#1 – This is a book that provides a sweeping yet substantive overview of the history of the ways attention merchants have sought out, and taken, our attention. (propaganda; advertising; posters, print, radio, television, web, mobile – sweeping!)
#2 – This is a book that reveals the unending competition for our attention. The attention merchants are always hard at work, and very creative in the ways they “hide” what they are doing.
#3 – This is a book that is really well written – utterly engaging.

The Attention Merchants has so many highlight worthy passages. Here are a few:
The question is always, what shall I pay attention to?
Over the coming century, the most vital human resource in need of conservation and protection is likely to be our own consciousness and mental.
… the attention industry, in its many forms, has asked and gained more and more of our waking moments, albeit always, in exchange for new conveniences and diversions, creating a grand bargain that has transformed our lives.
The real purpose of this book is less to persuade you one way or the other, but to get you to see the terms plainly, and, seeing them plainly, demand bargains that reflect the life you want to live.
As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that are less our own than we imagine.
The goal of what follows is to help us understand more clearly how the deal went down and what it means for all of us.
As. Mr. Wu led us through the arrival of early, and then the next, and then the next, attention merchants, I made this list. The progression:
• Preachers – the Church was the one institution whose mission depended on galvanizing attention
• Snake Oil Salesmen
• poster creators (Paris) — the posters were practically impossible to ignore.
• British War Propaganda (when “Propaganda” was not a bad word)
• The Ministry for Public Enlightenment and of Propaganda – Hitler, Goebbels, Leni Riefenstahl — total immersion of audience; “mandated” attention
• from sponsors… to “ads”
• from People to Instagram
• from Magazines to Blogs to Twitter and Instagram
• (the illusion of intimacy; the “pretend” self)
• from posters to film and radio to television to computers to hand-held screens
• and now, as part of the “revolt,” Netflix and binge watching
One thing I noticed was the no-longer-with-us brands of yesteryear, like: Ipana, Rinso, and Zenith.

And, here were my five lessons and takeaways from the book:
#1 – First, pay attention to where your attention is going. Learn where it is going!
#2 – Be wary of claims – all claims. (Who is the one who makes the claims? Why do they make such claims?)
#3 – If the advertisers fail, then: who will pay for content (to be developed)?
#4 – Schedule some digital Sabbaths; some intentional times to unplug.
#5 – Commit to the “human reclamation project.”

I am a loyal and appreciative fan of the work of David Halberstam, and I was pleased to see Mr. Wu refer to Halberstam’s classic The Powers that Be.
And, this note: if you have ever wondered about “fake news,” you could read the sections of this book about snake oil salesmen. And, especially, the way that the Camel News Caravan successfully avoided all negative news about the health dangers of smoking.
Should you read this book? Yes. If for no other reason than it is an utterly engaging book to read. But, reading this book will also make you a much more attentive and wary participant in where you place your eyeballs and where you allow your attention to settle. Getting that right can make a world of difference.

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