Yahoo's search market share in the United States rose by 0.8% in April

News:

May 11 message, according to a recent report by comScore, Yahoo in the U.S. search market share increased in April this year. Observed data, however, was disappointing, Yahoo search user market share growth is not increased, but because Yahoo shows the results of the technical adjustments made.

From March to April, Yahoo in U.S. search market share from 16.9% to 17.7%, an increase of 0.8%, Google dropped slightly, from 65.1% down to 64.4%, while Microsoft's will should be in March rose 11.7% 11.8%.

Some analysts said Yahoo's data increase was mainly due to bring a new slide, which looks like a search option. Slide, including relevant search results and search advertising, a picture of each point count as a new search.

PiperJaffray analyst Gene Munster said: "We will slide together as a dynamic search." In a sense, this type of search is exactly the same general nature. Yahoo can begin to receive benefits, because it is a type of PPC advertising. Broadpoint Amtech analyst with the Schacht (Ben Schachter) said that the addition of the slide, no wonder that Yahoo so confident that in the first quarter is the lowest market share.

Yahoo is still hard to say clearly how much revenue slide. UBS analysts wrote: "Do not expect this change to bring actual economic impact, because users see a lot of plans in the slide, but it will not conduct multiple searches."

Despite the increase in market share, Yahoo and Google are still distant. Jefferies analyst Youssef Squali wrote in the report, Google desktop search market share in the growth rate of better than last year, this may be reaching saturation. In addition, comScore's data is not included in mobile and international search, and YouTube searches, which are on the Google Desktop Search in the United States share important.