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[] Thomas Friedmanインタビュー

Wired誌最新号に載ったThomas Friedmanのインタビューが今日ネット上にもアップされた。

The World Is Flat: A Brief History of the Twenty-first Century

The World Is Flat: A Brief History of the Twenty-first Century

この「The World Is Flat: A Brief History Of The Twenty-first Century」という彼の新刊キャンペーンの一環でのインタビュー記事。ITトレンドとGlobalizationの関係という観点から一読の価値あり。




Friedman enlisted some impressive editorial assistance. Bill Gates spent a day with him to critique the theory. Friedman presented sections of the book to the strategic planning unit at IBM and to Michael Dell. But his most important tutors were two Indians: Nandan Nilekani, CEO of Infosys, and Vivek Paul, a top executive at Wipro. "They were the guys who really cracked the code for me."

Microsoft, IBM, Dell, Infosys, Wiproといった企業が協力している。


(問) And that's how you went from your McDonald's Theory of Conflict Prevention - two countries that have a McDonald's will never go to war with each other - to the Dell Theory of Conflict Prevention.

(答) Yes. No two countries that are both part of a major global supply chain like Dell's will fight against each other as long as they are both part of that supply chain. When I'm managing your back room, when I'm managing your HR, when I'm doing your accounting - that's way beyond selling you burgers. We are intimately in bed with each other. And that has got to affect my behavior.

さて「The World Is Flat」になる「The 10 Great Levelers」がここに列挙されている。

1. Fall of the Berlin Wall

2. Netscape IPO

3. Work flow software

4. Open-sourcing

5. Outsourcing

6. Offshoring

7. Supply-chaining

8. Insourcing

9. In-forming

10. Wireless

7番目の「supply-chaining」とは「Robust networks of suppliers, retailers, and customers increased business efficiency. See Wal-Mart.」でWal-Mart効果。

8番目の「Insourcing」とは「Logistics giants took control of customer supply chains, helping mom-and-pop shops go global. See UPS and FedEx.」でFedEx効果。

9番目の「In-forming」は、「Power searching allowed everyone to use the Internet as a "personal supply chain of knowledge." See Google.」とのことで、Google効果である。